Find & book
Give visitors arriving from the Transport Canada directory an easy way to learn about your work and book through Koalendar.
Where beauty meets purpose.
PROPOSAL VERSION 1.1Prepared for Dr. Sean Ebert
Dr. Sean Ebert
Aviation Medical Examinations · Website Proposal
Lesia Design & Digital Inc.
October 30, 2026
Dr. Sean Ebert
Vernon, British Columbia
October 30, 2026
Dr. Sean Ebert
Vernon, British Columbia
Dear Dr. Ebert,
Thank you for sharing your plans for a website supporting your aviation medical work in the Vernon area.
We propose a straightforward website that helps pilots learn about your services, arrange an appointment, and prepare for their examination. With a link from the Transport Canada directory, your website will provide a central destination for contact information, booking, medical documents, and common questions.
The design will centre on your name—Dr. Sean Ebert—with clear typography, restrained colours, and navigation that works comfortably on phones and computers. We will connect the website to the services you already use, including Koalendar and your Adobe-hosted forms.
Our approach will keep the website practical, personal, and easy to maintain.
Sincerely,Lesia PayneOwner & UX Director
A clear place to find you.
An easier way to book.
A simple website for your aviation medical services in the Vernon area, serving pilots and air traffic controllers.
One long page, or up to three pages, with clear information about Categories 1, 2, 3, and 4, appointment booking, preparation, documents, and contact details.
Arrive prepared
Bring your appointment instructions, ECG lab form, medical requirements document, and FAQs together.
Keep it simple
A professional design centred on your name, with practical guidance for making everyday website updates.
Commercial pilots
& ATPL holders
Air traffic
controllers
Private
pilots
Student &
recreational pilots
About Lesia Design & Digital
Proven experience. Personal attention.
Lesia Design & Digital is a women-owned Canadian company founded in 2006. We have helped more than 800 clients create stronger connections with their audiences through insight-driven user experience design. Over 250 of those projects have been built on Squarespace.
Our small, senior team combines UX strategy, graphic design, copywriting, organic search and technical expertise. Clients work directly with the people doing the work, creating a responsive partnership grounded in clarity, care and accountability.
Lesia holds a Bachelor of Science in Interaction Design from Simon Fraser University and brings more than 20 years of web design experience.
20+years of web design experience800+client partnerships250+Squarespace projects
Squarespace Circle Platinum Partner
Lesia is among fewer than 0.5% of Squarespace developers to achieve Platinum Partner status, recognizing exceptional platform experience and contribution.
Professional Business of the Year
Winner at the Greater Vernon Chamber of Commerce 40th Annual Business Excellence Awards.
Squarespace Marketplace Expert
Selected for Squarespace's professional marketplace based on demonstrated experience and quality.
Selected experienceClear information.
Clear information.
Purposeful design.
We help local businesses and service providers strengthen their online presence through clear structure, thoughtful design, and practical tools. These projects demonstrate our approach to helping visitors find information and take the next step.
Google reviews
Trusted by the people we serve.
★★★★★
“Professional work tailored thoughtfully to our needs and price point.”
Dr. Vidya Shankaran, Clinic Owner
★★★★★
“They understood our goals and created a beautiful, functional, cohesive site.”
Sheena Sinclair, CEO, Build Bella Vista
★★★★★
“Expertise and professionalism turned our vision into a warm, effective website.”
Sami Shenouda, Lawyer & Business Owner
★★★★★
“The process was fun, engaging and reassuring from start to finish.”
Bree Cawley, Vernon Jubilee Hospital Foundation
★★★★★
“It felt like working with a trusted friend, not a distant company.”
Dr. Darren Bailey, Healthcare Professional
★★★★★
“Absolutely phenomenal. I trust the team and know the work is always very well done.”
Ben Quinn, Long-Term Client
Read all 71+ Google reviews ↗Squarespace CMS.
Your existing tools.
We recommend Squarespace Core for a professional website with straightforward editing and the flexibility to connect your booking service.
We’ll begin with a short design questionnaire covering your font and colour preferences. A separate branding package or UI kit is unnecessary for this focused project.
Your Koalendar booking page and Adobe forms remain the services visitors use to arrange appointments and complete documents. The website gives them a clear place to find everything.
01PlanPriorities and content
02DesignFonts, colours and layout
03BuildPages and connections
04LaunchCheck and hand over
Proposed scopeA focused website.
A focused website.
A practical scope.
Everything visitors need to learn about your services, prepare for their examination, and arrange an appointment.
01Project Management, Planning & Information Architecture+
- Confirm your priorities, audiences, services, and website requirements.
- Organize the supplied content into one long page or up to three pages.
- Coordinate content delivery, reviews, and approval through launch.
02Simple Visual Design & Squarespace Build+
- Send a short design questionnaire to establish font and colour preferences.
- Create a professional design centred on your name: Dr. Sean Ebert.
- Build one long page with section navigation, or up to three pages: Home & About, Pilot Medicals & Resources, and Contact & Booking.
- Adapt the agreed layouts for desktop, tablet, and mobile viewing.
- Connect your selected domain. A separate branding package or UI kit is unnecessary.
03Aviation Medical Services, About & Preparation+
- Present your supplied biography, credentials, and photograph if provided.
- Describe your Category 1 services for commercial pilots and ATPL holders, Category 2 for air traffic controllers, Category 3 for private pilots, and Category 4 for student and recreational pilots, using your approved wording.
- Include supplied examination fees, appointment duration, and payment information.
- Create a practical before-your-appointment checklist.
- Explain how appointment locations are arranged or confirmed, since you do not have a regular office.
04Koalendar Booking & Adobe Documents+
- Add prominent “Book an Aviation Medical” access connected to your existing Koalendar booking page.
- Link “Complete ECG Lab Form” to your existing Adobe Acrobat Sign lab form.
- Link “View Medical Examination Requirements” to your separate Adobe document.
- Use direct Adobe links and add instructions supplied or approved by you.
- Check visitor access to the booking page and both documents. Your existing services will handle booking, form completion, and signing.
05FAQs, Aviation Resources & Contact+
- Set up an expandable FAQ section using answers you supply and approve.
- Cover practical questions about booking, location, preparation, documents, and examination fees.
- Include relevant Transport Canada links and other aviation resources you approve.
- Make your preferred public contact details, booking access, and documents easy to find.
06Launch Checks & Handover+
- Check navigation, document links, booking access, and mobile layouts.
- Correct implementation issues within the approved scope.
- Complete domain connection and launch configuration.
- Provide practical handover guidance for routine website edits.
Your website
investment.
Fixed project fee$1,850CAD, before GST
One long page or up to three pages, including the website design, supplied-content placement, booking and document connections, launch checks, and handover.
| Item & included work | Fixed fee · CAD |
|---|---|
| 01 — Project Management, Planning & Information ArchitectureConfirm requirements, organize content and navigation, and coordinate review. | $200 |
| 02 — Website Design & Squarespace BuildSimple styling, responsive layouts, navigation, and domain connection for one long page or up to three pages. | $1,100 |
| 03 — Content Placement & Light EditingOrganize supplied biography, services, preparation instructions, FAQs, and resources. | $250 |
| 04 — Booking & Adobe Document ConnectionsConnect the existing Koalendar booking page and both Adobe documents; check visitor access. | $150 |
| 05 — Launch Checks & HandoverReview mobile layouts, navigation, and links; provide guidance for routine updates. | $150 |
| Project subtotal | $1,850 |
| GST at 5% | $92.50 |
| Total including GST | $1,942.50 |
The fixed website fee covers the scope above. Optional reminder configuration and third-party subscriptions are additional. Changes or additions will be discussed and approved before additional work begins.
Optional configurationA timely reminder.
Koalendar + Make
A timely reminder.
An easier return visit.
Automated medical renewal reminders
Estimated additional setup: 2–6 hoursConfigure a connection between Koalendar and Make to send an email approximately one month before each pilot’s next medical examination is due, with a link to book through Koalendar.
- Connect Koalendar and Make.
- Set up a reminder list using next-due dates supplied or confirmed by you.
- Configure the reminder email and automated date check.
- Record when reminders have been sent to prevent duplicates.
- Test the workflow.
You will provide or confirm each pilot’s next-due date and maintain that information after subsequent examinations.
This is a preliminary setup estimate, subject to confirming account capabilities and the process for recording due dates. The configuration fee will be confirmed before proceeding.
Koalendar, Make, and any email-service charges are additional. SMS reminders, historical patient-data entry, and ongoing administration are outside this allowance.
Website hosting.
Optional automation.
Budget $384 CAD per year, before applicable taxes, for Squarespace Core website hosting: equivalent to $32 CAD per month, paid annually.
If you select the reminder automation, Make is a separate subscription. Its free plan may suit a low-volume workflow; Make Core provides a larger usage allowance.
| Service | Estimated cost before applicable taxes |
|---|---|
| Squarespace Core | $384 CAD/year $32/month equivalent, paid annually |
| Make Core — optional with reminder automation | US$132/year US$11/month equivalent, paid annually 10,000 credits per month |
| Domain registration | One eligible domain free for the first year with an eligible annual Squarespace plan; renewal charged separately afterward. |
| Koalendar & Adobe | Existing subscriptions continue separately. Any required upgrades will be confirmed before proceeding. |
Make’s free plan includes 1,000 credits per month and may be sufficient for a low-volume reminder workflow. We will confirm the appropriate plan during configuration.
Subscription prices, Canadian Squarespace pricing, account requirements, and any available first-year discount will be confirmed before purchase. Renewals are charged at the provider’s then-current rates. Make charges are budgeted in US dollars; Canadian costs depend on exchange rates and applicable taxes.
Squarespace fees & plan pricing ↗ · Make fees & plan pricing ↗
Future website updates
Practical handover guidance is included so you can make routine edits. Future website changes and additional support can be quoted as needed.
Project timingApproximately
Approximately
one month.
We anticipate completing the website in approximately one month from the project start, provided content, account access, and feedback are available promptly.
We will confirm the schedule at kickoff. If the optional reminder automation is selected, its timing will depend on confirming the account connections and next-due-date workflow.
One focused project.
One coordinated launch.
Deposit
Before work begins.
$925 + GST
Remaining balance
After the website launches.
$925 + GST
Fixed project fee
$1,942.50 including GST.
Subscriptions and optional reminder configuration are additional.
Working togetherWhat we’ll need
What we’ll need
from you.
You will review and approve all medical information, service descriptions, preparation instructions, and linked documents before publication.
The fee includes light editing and organization of supplied content. Full copywriting, branding, new medical-form creation, historical data entry, and additional functionality can be quoted separately.
- Your preferred public contact details and appointment-location instructions.
- A short biography, credentials, and any photographs.
- Examination descriptions, fees, appointment duration, and preparation instructions.
- Answers to the agreed FAQs and approval of aviation-resource links.
- Access or collaboration permissions needed for Squarespace and the selected integrations.
- Timely feedback and approval of the website content and design.
A practical online home
for your aviation medical work.
Once the scope and estimate are approved, we will arrange the deposit, send the design questionnaire, and gather your content and account access.
We’ll confirm the page structure and begin creating a website that helps visitors find your services, prepare for their examination, and book with confidence.
Lesia Payne · Lesia Design & Digital Inc.
Where beauty meets purpose.
306.371.6637
